What is AdFeeder?
AdFeeder is a game changer in the automotive marketing industry and has solved one of the biggest challenges facing digital marketers…
Solve all of your pay-per-click marketing problems
As PPC managers trying to keep up with a large and ever changing stock turnover we are faced with challenges trying to keep our ads up to date and relevant. Trying to keep up with the stock in many cases can be labour intensive and not feasible which can lead to generic campaigns, or in some cases advertising stock that is no longer available. AdFeeder uses your stock data file to automatically generate exceptionally well optimised PPC campaigns, ad groups, ads and keywords with accurate pricing and product details.
STEP 1: We import your stock
We import your stock data from your site. We can use your standard DMS14 file, a csv export, XML or pretty much any format you can give us.
1.1: Uploading your stock
This is updated as is necessary. Almost any format can be accepted. The feed must contain a link.
1.2: Cleanse and translates your data
Corrects abbreviations, translates industry vocabulary and removes prohibited characters.
STEP 2: AdFeeder selects the best vehicles to push
AdFeeder then selects the best deals. Typically AdFeeder selects the cheapest vehicles based on make and model or make model and year, make model and colour etc.
2.1: Selects the most commercially viable cars
We select the most profitable cars to promote
2.2: Generates keywords based on data
Locates and constructs keywords based on elements of the car (e.g. make, model, colour, etc.)
STEP 3: AdFeeder builds amazing campaigns in seconds
Each brand gets its own campaign, each vehicle gets its own keyword and an ad written specifically for that keyword.
Each brand gets its own campaign, each vehicle gets its own keyword and an ad written specifically for that keyword.
AdFeeder keeps refreshing as your stock changes
As you sell vehicles, bring in new vehicles and change prices, AdFeeder updates your campaigns on Facebook and Google to ensure your PPC is up to date.