Google SMB COVID-19 Support Update

Google SMB COVID-19 Support Update

Google has started to release some more information about its COVID-19 SMB support program which offers free Google Ads credits to advertisers.

Only companies that have advertised for “10 of the last 12 months in 2019” and in January and/or February of 2020 will qualify for the credits. Although this seems reasonable enough, the policy wasn’t very clear in the original announcement.

Google is still being fairly tight lipped about how much credit advertisers will get but has said that it will be based on historic ad spend.  Credits can be applied to future (not past) campaigns and must be spent before the end of December 2020.  The good news is that unlike other Google grant credits, these can be spent on any Google owned advertising channel.

The announcement is very vague in some instances. For example, Google’s own FAQ question “ How do you identify an SMB” is (not) answered as follows and leaves the subject of SMB qualification still open:-

We have a global team that is specifically designed to consult with and support the needs of small- and medium-sized businesses around the world, and the ad credits will be supporting those businesses. We work with SMBs worldwide from local stores to companies with hundreds of employees and many locations.

Based on the above answer, Google will decide if a car dealership is an SMB or not.

Credits will be applied per customer, not per account so if you have multiple accounts under one company, you can expect to receive one credit allocation.

Perhaps the most curious element of the program is that Google will start to roll out credits in late May.  Depending on where in the world you are and how the pandemic has developed, that late May may well be too late.  There are hopes that some UK car dealerships may be able to start opening their doors again by late May and these credits would have been particularly useful in the run up to re-opening. Advertisers and agencies need to plan re-launch campaigns in advance and so some pre-warning of how much grant aid they can expect would be helpful.

References

https://support.google.com/google-ads/answer/9803410

 

Google SMB COVID-19 Support Update
read more
Google announces support package for SMBs and Health organisations

Google announces support package for SMBs and Health organisations

Taken from the Google Blog

As the coronavirus outbreak continues to worsen around the world, it’s taking a devastating toll on lives and communities. To help address some of these challenges, today we’re announcing a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic.

Our commitment includes:

  • $250 million in ad grants to help the World Health Organization (WHO) and more than 100 government agencies globally provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities. This is an increase from our initial $25 million announced last month. In addition, we’re providing $20 million in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.
  • A $200 million investment fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. As one example, we’re working with the Opportunity Finance Network in the U.S. to help fill gaps in financing for people and communities underserved by mainstream financial institutions. This is in addition to the $15 million in cash grants Google.org is already providing to nonprofits to help bridge these gaps for SMBs.
  • $340 million in Google Ads credits available to all SMBs with active accounts over the past year. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms. We hope it will help to alleviate some of the cost of staying in touch with their customers.
  • A pool of $20 million in Google Cloud credits for academic institutions and researchers to leverage our computing capabilities and infrastructure as they study potential therapies and vaccines, track critical data, and identify new ways to combat COVID-19. Learn how to apply for credits on the Google for Education site.
  • Direct financial support and expertise to help increase the production capacity for personal protective equipment (PPE) and lifesaving medical devices. We’re working with our longtime supplier and partner Magid Glove & Safety, with the goal of ramping up production of 2-3 million face masks in the coming weeks that will be provided to the CDC Foundation. Additionally, employees from across Alphabet, including Google, Verily and X, are bringing engineering, supply chain and healthcare expertise to facilitate increased production of ventilators, working with equipment manufacturers, distributors and the government in this effort.

In addition to these commitments, we also increased the gift match Google offers every employee annually to $10,000 from $7,500. That means our employees can now give $20,000 to organizations in their communities, in addition to the $50 million Google.org has already donated. Together, we’ll continue to help our communities—including our businesses, educators, researchers and nonprofits—to navigate the challenges ahead.

Google announces support package for SMBs and Health organisations
read more
AdWords Changes for Data Studio

AdWords Changes for Data Studio

According to research, 61% of marketing decision makers said they struggled to access or integrate the data they needed last year.1 And who can blame them, given how hard it is to gather data in one place and make it easy to understand? It’s not easy to pull reports in all kinds of formats, import them into spreadsheets or databases, calculate and derive fields, share it all with stakeholders … and then repeat the next day.

Google Data Studio was created to solve this problem. It’s a dashboarding and reporting tool that customers can use to connect all their data ― from Google AdWords, Google Analytics, DoubleClick Campaign Manager, Google Sheets and more ― and turn it into dynamic, self-updating reports that are easy to understand and share.

Now Data Studio has a new feature that makes sharing even more powerful: AdWords Data Control.

Choose Your Sources

Now Adwords Data Control lets each user choose the source accounts for the data they want to see in any Data Studio report. There’s no need to build separate reports for every user and account.

Suppose you have set data you monitor every day in your AdWords accounts. With Data Studio, you can build a report, then use AdWords Data Control to populate the report with data from your other active accounts. That makes it easy to monitor all the data for your business while also seeing individual accounts that interest you.

Are you a large organization with many websites for different brands, regions, or business units? Do you want to unify AdWords reporting and team KPIs across them all? Do you need to share data, collaborate, and add or revoke permissions at any time? Just build a template report in Data Studio, add the AdWords Data Control, and share the report across your organization. Every user will see their AdWords data in your curated report.

As always with Data Studio, you can pull data from over 127 AdWords dimensions and metrics, from CTR to conversions and average position. The reports are easy to share with your whole team or company, so everyone can make better decisions.

 

Getting Started is Easy

Data Studio comes with sample reports and templates so you can get started right away. Multiple data connectors help you import data from multiple sources ― like Google AdWords and Google Analytics ― into a single report. And now Data Control makes gathering and sharing data even easier.

Article originally appeared on Inside AdWords

AdWords Changes for Data Studio
read more
GOOGLE MAY BE PUTTING TOGETHER AN EMULATOR FOR ANDROID AUTOMOTIVE IN THE ANDROID SDK

GOOGLE MAY BE PUTTING TOGETHER AN EMULATOR FOR ANDROID AUTOMOTIVE IN THE ANDROID SDK

You might remember our intermittent coverage of Android Automotive — not to be confused with the near-identically named Android Auto. The (really) short version is that Android Automotive is a full Android implementation in a car, rather than just a dumb projection of your phone. And, according to the folks at XDA, Google might be building an emulator for it in the Android SDK.

Google has been rather quiet on the subject of Android Automotive, but we think it’s an exciting idea overall, as it could significantly expand the things your next car might do. Read More was written by the awesome team at Android Police. Google may be putting together an emulator for Android Automotive in the Android SDK

GOOGLE MAY BE PUTTING TOGETHER AN EMULATOR FOR ANDROID AUTOMOTIVE IN THE ANDROID SDK
read more