Facebook dynamic ads automatically promote your vehicle stock to people who have expressed interest in those vehicles on your website or elsewhere on the Internet. With careful optimisation and a well thought out strategy, Facebook dynamic ads can revolutionise the way you sell cars.
In simple terms, we put a few lines of Facebook code on your website (called a pixel) which then tracks what pages your visitors look at. This pixel helps you to build a list of visitors known as an “audience” which we can then split into groups or segments. We could build a list of people who looked at new cars, used cars, BMW cars etc.
Our AdFeeder technology then optimises your stock data file every day and uploads it into Facebook. We then create highly optimised campaigns (normally based around dealerships or around make and model combinations) that make sure we get you the best quality clicks for the lowest possible cost.