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Since then he’s held senior and directorial positions in several technology based companies, including roles such as Operations Director at travel technology pioneer – Comtec Europe, Ecommerce Director at, plus Managing Director of digital marketing agencies; Saurus and Bloc Marketing.

In addition to his role as Managing Director, Dave is also the architect responsible for Blanco’s innovative automation platform, AdFeeder, and is widely regarded as an authority on Paid Search and PPC in particular.

Dave is a fully certified Google Ads partner having passed certifications in Google Ads Search, Google Ads Fundamentals, Google Analytics Individual, Google Display Advertising, Google Video, Google Shopping, YouTube Video AdsMobile Ads and the Digital Sales Certification.

Carl came to Blanco after meeting Dave at Bloc Marketing, where he was Head of Sales. Carl has also held senior roles in a number of technology companies including positions such as Business Development Manager for VerseOne, Relationship Manager for Precedent and Business Development Manager for SiteCore.

Nial and Dave first met when he became responsible for leading’s SEO activity in 2005 and again as SEO Director for Saurus in 2007.

Nial’s recent career highlights have included Director of SEO and Performance Marketing at American Express, EMEA Head of SEO for Avis Budget Group and Head of SEO for Virgin Media and Virgin Mobile.

Meet The Directors