Successful social media for car dealers is all about having a conversation and building a relationship with your customers. Most of your competitors are “talking at” rather than “talking with” their audience and there’s your opportunity.
Whilst it’s not true that you can’t sell on Facebook, it is true that you have to earn the right to sell first. If all you do is post pictures of your stock then you’re missing a much bigger opportunity. An opportunity to build family relationships, an opportunity to earn the trust and affection of your local market and an opportunity to actively generate referrals and recommendations.